From Georgia to Uzbekistan: How KiwiPost Entered a New Logistics Market

For a logistics company, entering a new country means much more than opening a new location.

It means building a delivery network, adapting operations to a new market and, most importantly, earning the trust of customers who are using the service for the first time.

For Georgian delivery company KiwiPost, that next market is Uzbekistan.

After working on the project for an extended period, KiwiPost officially entered the Uzbek market on 4 April 2026, marking another step in the company’s international expansion.

Starting in Tashkent

KiwiPost has opened its first location in central Tashkent, where customers can already receive their parcels.

The company entered Uzbekistan with a service model already developed in Georgia, combining international parcel delivery with digital tools designed to make the process simple and transparent for customers.

Users in Uzbekistan can currently access:

  • Parcel delivery from the United States, United Kingdom, China, Türkiye and Spain
  • Personal delivery addresses in each of these countries
  • KiwiPost’s own mobile application
  • Full parcel tracking
  • A simple and transparent ordering process
  • Customer support throughout the delivery journey

According to the company, the goal is to make the entire process — from placing an order to receiving a parcel — easy to follow and manage.

A Tech-First Approach to Logistics

Technology is an important part of KiwiPost’s operating model.

The company was built as a tech-first logistics business, with its mobile application developed by its own internal team.

This gives KiwiPost greater control over the digital customer experience and allows the company to update its product, improve functionality and manage the delivery journey through its own technology.

For customers, the result is straightforward: they can follow their parcel and manage the process digitally rather than treating international delivery as a series of disconnected steps.

In cross-border logistics, where customers want to know where their order is and when it will arrive, that visibility can be an important part of building trust.

Why Uzbekistan?

KiwiPost says work on the Uzbekistan project began well before the official launch.

According to the company’s Operations Manager, Keti Shanidze, the decision comes at a time when the Uzbek market is growing and both demand and customer interest are increasing.

That makes Uzbekistan particularly relevant for logistics businesses connected to international e-commerce.

As more consumers purchase products from international markets, demand also grows for services that can connect those purchases with customers locally.

KiwiPost’s model places the company directly within that cross-border ecosystem.

From Market Entry to Local Expansion

Opening the first location is only the beginning.

KiwiPost has already announced plans to expand its network of service centres across Tashkent, with the aim of making the service more accessible to customers around the city.

This is an important part of the market-entry story.

Launching in a new country tests whether the company’s existing model can work in a different environment. Expanding the local network is the next step - moving from initial presence toward a more established operation.

For other Georgian companies looking at Uzbekistan, KiwiPost offers another example of how regional expansion can begin: bring a proven model, adapt it to the local market, establish a physical presence and build from there.

From Georgia to Uzbekistan, KiwiPost is now putting that model into practice.

TECH BUILT IN GEORGIA. GROWTH BUILT ACROSS MARKETS.