
Irakli Skhirtladze
Chief Product Officer · UCMG
“My main advice would be: don't try to enter a new market from a distance.”
Meet Irakli
Founder · KiwiPost
“Business grows where people are willing to build relationships first.”
Expanding KiwiPost into Uzbekistan gave me firsthand experience of both the opportunities and the challenges of entering a new market. While we found a dynamic business environment and strong potential for growth, we also realized how valuable trusted local connections and practical market knowledge are throughout the process.
Co-founding the Georgia-Uzbekistan Business Hub was a natural next step. I wanted to help other companies avoid unnecessary obstacles, build the right partnerships from the beginning, and create a platform where businesses from both countries can connect, collaborate, and grow together. I believe that when entrepreneurs share experience and support one another, expansion becomes faster, more efficient, and far more sustainable.
I believe the potential comes from the fact that our countries complement each other in many ways. Georgia serves as a gateway between Europe and the Caucasus, while Uzbekistan is one of the fastest-growing economies in Central Asia with a large consumer market and an increasingly dynamic private sector. Together, they create opportunities that go far beyond traditional trade.
Through KiwiPost's expansion into Uzbekistan, I have seen how quickly businesses from both countries can create value when they have the right local partners and a clear understanding of the market. There is strong demand for technology, logistics, e-commerce, investment, and business services, but many companies simply don't know where to start or who to trust.
I believe that by strengthening business relationships, sharing practical experience, and creating direct connections between entrepreneurs, Georgia and Uzbekistan can become long-term strategic partners and open up new opportunities for companies across the wider region.
From my experience, the biggest challenge is not the market itself - it's understanding how the market really works. Companies often spend a lot of time researching regulations, competitors, and market size, but they underestimate the importance of local business culture, trusted relationships, and operational execution.
When we expanded KiwiPost into Uzbekistan, we realized that success depends on much more than having a good product or service. It requires being present, listening to the market, adapting to local expectations, and building a reliable network of partners.
The mission of the Georgia-Uzbekistan Business Hub is to make it easier for companies in both countries to connect, expand, and succeed. Having gone through the process of entering the Uzbek market, I understand how important it is to have trusted local partners, practical knowledge, and the right network from the very beginning.
I hope the Hub becomes the first place businesses think of when they are looking to enter either market. Beyond creating introductions, our goal is to build lasting business relationships, encourage investment, and help companies avoid common challenges by sharing real experience and connecting them with the right people.
Ultimately, I would like the Hub to play a meaningful role in strengthening the economic ties between Georgia and Uzbekistan and to contribute to the long-term success of businesses operating across both markets.
My advice is simple: don't treat expansion as just a business project-treat it as a long-term commitment. Every market has its own way of doing business, and success comes from understanding the local culture, building trust, and being willing to adapt.
For me, success means that the Georgia-Uzbekistan Business Hub becomes the first and most trusted platform that businesses turn to when exploring opportunities between our two countries. I would like to see companies naturally thinking of the Hub whenever they are looking for reliable partners, practical market knowledge, or support with expanding into a new market.
When businesses from Georgia and Uzbekistan connect through trust and shared opportunities, both markets become stronger.
“My advice is simple: don't treat expansion as just a business project - treat it as a long-term commitment. Every market has its own way of doing business, and success comes from understanding the local culture, building trust, and being willing to adapt.”
Andri Chanturia — President

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