Irakli Skhirtladze

Over the past several years, Uzbekistan has become one of the fastest-growing economies in Central Asia, making the market increasingly attractive for international businesses and investors.

Through my own experience, I have seen firsthand how much potential there is for cooperation between Georgian and Uzbek businesses. At the same time, I noticed that many companies face challenges finding the right connections and understanding the local market.

I see strong potential because both countries have growing economies and ambitious businesses.

There are many opportunities for cooperation across and I believe that the existing relationship between our countries creates a strong foundation for developing even closer business ties.

I would say the biggest challenge is understanding the market beyond the numbers.

Knowing the market size, regulations, and economic indicators is important, but it is equally important to understand how business is actually done, how decisions are made, and how to build trusted relationships.

Our mission is to build a bridge between the business communities of Georgia and Uzbekistan and make bilateral cooperation easier and more productive.

My main advice would be: don't try to enter a new market from a distance.

Spend time in the country, meet local businesses and people, understand the culture and decision-making processes, and build trusted relationships.

For me, success would mean that the Georgia-Uzbekistan Business Hub becomes a recognized and trusted platform for bilateral business cooperation.

A modern Silk Road - where Georgia and Uzbekistan become an important part of a new regional business route, connecting businesses, investment, technology, and opportunities between our countries and beyond.