Uzbekistan is taking a more structured approach to helping local companies expand internationally.
On 18 August 2026, President Shavkat Mirziyoyev announced a new Export Navigator designed to support businesses through different stages of entering and growing in foreign markets.
The initiative brings together market intelligence, production adaptation, tariffs, logistics, branding, international marketplaces and tenders. At least $1 billion is expected to be allocated to the unified exporter-support system.
From Export Promotion to Export Readiness
A competitive product at home is not automatically ready for international markets. Businesses need to understand where demand exists, what tariffs and standards apply, how products will be transported and how the brand should be positioned.
The Export Navigator is intended to make that process more systematic.
One measure is the identification of 100 products with strong demand in foreign markets. The government also plans to help 2,000 enterprises adapt production to international market requirements.
That can include changes related to quality, certification, packaging, technical standards and other requirements that determine whether a product can compete abroad.
Branding, Marketplaces and Local Support
The initiative also puts branding into the export strategy. Businesses are expected to receive support from foreign branding specialists, while greater attention will be given to promoting national brands internationally.
The system is also expected to help Uzbek companies participate in international marketplaces and tenders and to establish “export ambassadors” in key and promising foreign markets.
Together, these measures address both sides of expansion: preparing the company internally and connecting it with demand abroad.
Why This Matters Beyond Uzbekistan
Stronger Uzbek exporters can create opportunities for international distributors, logistics companies, marketplaces, branding specialists, certification providers, technology businesses, investors and commercial partners.
For Georgia, this is particularly relevant. As Uzbek companies search for new markets and routes to international customers, Georgia can offer trade connections, logistics infrastructure and access toward the Black Sea and wider European markets.
Georgian companies may also find new opportunities to work with Uzbek manufacturers as distributors, freight partners or professional-service providers.
The broader shift is important: Uzbekistan is treating export growth as an ecosystem rather than a single transaction.
Export Ambassadors and On-the-Ground Knowledge
Uzbekistan also plans to establish “export ambassadors” in key and promising foreign markets. This element recognises that market data alone is rarely enough when a company expands abroad.
Understanding buyers, competitors, distribution channels and commercial practices often requires local knowledge. A stronger on-the-ground support network could help Uzbek exporters identify real opportunities and connect with potential partners in target markets.
The planned financial commitment reinforces the scale of the initiative. At least $1 billion is expected to support the unified system. Combined with market intelligence, production adaptation, branding and international sales channels, that funding signals that export development is being treated as a strategic economic priority rather than a standalone promotion programme.
FROM LOCAL BUSINESS TO GLOBAL MARKETS.
For international partners, the practical opportunity is to watch where this support translates into export-ready companies. As Uzbek businesses improve standards, branding and market access, they may become more relevant counterparties for distributors, logistics operators, professional advisers and investors looking for new commercial relationships across Central Asia.
Source: Official Website of the President of the Republic of Uzbekistan 18 August 2026.