Denis Roman

I’m Denis, Managing Partner of We Digital, one of the leading marketing agencies in Uzbekistan, based in Tashkent. We work with local and international brands across social media marketing, influencer marketing campaigns, UGC and creative communications.

Our mission is to develop Uzbekistan’s creative industry, not only through campaigns but by building projects that last. For TBC Bank Uzbekistan, we created a digital catalog of traditional ornaments from different regions of Uzbekistan, preserving cultural heritage and making it accessible in a modern format. With Uztelecom we also launched OHANG, a digital library of Uzbek traditional music.

I serve on the juries of international creative festivals, including PHNX (France), MAD STARS (South Korea) and Baku Flames (Azerbaijan), and We Digital is a long-time partner of the Jolbors festival.

I’ve seen firsthand what happens when Georgian business comes to Uzbekistan. TBC Bank is one of the best examples: a company with Georgian roots that became part of everyday life here. We were lucky to work on that story, and I want to see more stories like it. I believe they happen faster when the right people already know each other. That’s why the idea of the Hub resonated with me so much.

Our countries have a lot in common: hospitality, a culture built on personal relationships, and a real hunger to build. In both places, business still happens face to face, around a table, built on trust.

That’s why Georgians and Uzbeks understand each other so easily, and that is a real advantage for doing business together.

Assuming that what worked at home will work here. Most companies underestimate the local context: how people make decisions, what they trust, how they speak.

To make the first step between our two markets shorter. We work with international brands all the time and keep seeing the same thing: a simple introduction can turn into a big partnership. The Hub can make those introductions happen faster, so a company spends a week, not months, finding the right people. I hope it becomes the place where Georgian-Uzbek partnerships, deals and friendships begin.

Relationships here are built face to face. Find a local partner you trust and understand the culture before you sell. And talk to people, because the best market research is a conversation.

Real stories: companies that entered each other’s markets through the Hub, joint projects and investments that started with an introduction made here. And a community people keep coming back to because it brings real value.

The right connection turns a foreign market into a familiar one, and I want Georgia and Uzbekistan to feel familiar to each other’s businesses.