Founder of GU Business Hub Georgy Aronia
Founding Member

Georgy Aronia

Managing Partner · EXALT

I believe in the free market and the power of entrepreneurship.

About Georgy Aronia

I’m Georgy. I’m an economist by training and an entrepreneur by trade. I'm Co-Founder and Managing Partner of EXALT AGENCY, through which my team and I help large enterprises, such as TBC, Tegeta and Proxima Solutions with content production and management. My background is rooted in business media, including BMG and Forbes Georgia. I spent years hosting daily economic shows and sitting down with global C-suite executives to decode exactly what drives the market. You’ll also find me in the classroom, teaching AP Microeconomics at GZAAT, and translating best-selling books.

The interview

In conversation with Georgy Aronia

What inspired you to co-found the Georgia-Uzbekistan Business Hub?

I believe in the free market and the power of entrepreneurship, which means prioritising cooperation, collaboration, and removing friction wherever there is clear mutual benefit. Both Georgia and Uzbekistan are experiencing dynamic growth, and both have a lot to offer each other and the world. Yet, the capital and talent flows between them aren't moving as fast as they should. I see the Georgia-Uzbekistan Business Hub as a practical bridge for founders, executives, capital, and knowledge to move seamlessly between the South Caucasus and Central Asia.

Why do you believe there is such strong potential between Georgia and Uzbekistan?

It’s about perfectly complementary market dynamics. Uzbekistan provides an enormous market opportunity for Georgian companies, while Georgian businesses bring valuable knowledge and operational experience to the table. Uzbekistan has massive scale, deep industrial capacity, and a rapidly opening economy. Georgia offers extreme agility, zero bureaucracy, and world-class banking infrastructure. Put simply: Georgian businesses get access to a massive, growing market, and for Uzbekistan, Georgia acts as a direct highway to Europe.

From your experience, what is the biggest challenge companies face when entering a new market?

It’s not always the product or the business model that trips companies up. It’s the unwritten rules of the game. Every country has its own way of getting things done: its own bureaucratic quirks, informal networks, and cultural nuances that you just won't find in a high-level market report. If you don't know how things actually operate on the ground or who to talk to, your execution just stalls out. That’s why having someone who has already navigated those roadblocks is priceless. A partner who knows the landscape can explain something to you in five minutes that would otherwise cost you five months of painful and costly trial and error.

What is the mission of the Georgia-Uzbekistan Business Hub, and what impact do you hope it will have?

Our goal is simple: cut the red tape, empower entrepreneurs, and actually accelerate cross-border business. We’re building this to be the primary launchpad for capital and technology to move between these two markets. For me, the impact has to be tangible. It’s not just about making introductions; it’s about seeing actual joint ventures formed and real investments closed. Ultimately, I want to see a tight-knit community of entrepreneurs, executives, and government officials who trust each other enough to get to work and collaborate on joint, cross-border projects.

What advice would you give to a business considering expansion into Uzbekistan or Georgia?

The biggest mistake you can make is trying to navigate a new market from afar. What worked at home rarely copy-pastes perfectly. You really need partners on the ground who have skin in the game. If you're expanding into Georgia, leverage the regulatory freedom and financial infrastructure to the fullest. If you're heading into Uzbekistan, gear up for massive scale and respect the local business culture. Bottom line: don't reinvent the wheel. Plug into the Georgia-Uzbekistan Business Hub so you can meet the right people, accelerate your venture, and completely bypass that early operational friction.

What does success for GU Business Hub look like in the next five years?

Five years from now, I want the Hub to be the first call anyone makes when they’re thinking of doing business between Georgia and Uzbekistan. Success looks like dozens of real companies launched, capital actually flowing both ways, and a tight community of founders and executives who legitimately view this network as their biggest unfair advantage in the region. Ultimately, I want to see a lot of young, motivated faces at both headquarters, eager to do business, to expand internationally, and drive entrepreneurship forward.

One sentence to describe your vision for the future of Georgia-Uzbekistan business cooperation.

To build a borderless playground where entrepreneurs have the infrastructure and trust to scale their ideas across Central Asia and the Black Sea.

What worked at home rarely copy-pastes perfectly.

Ultimately, I want to see a tight-knit community of entrepreneurs, executives, and government officials who trust each other enough to get to work and collaborate on joint, cross-border projects.

Georgy AroniaFounding Member